As the name suggests, TSOP is about good music, sunshine, and the feeling of paradise. They wanted a simple line logo to carry that stripped-back spirit, something that matched the mood they curate rather than competing with it. The brief arrived exactly how the best ones often do: as a rough sketch on a napkin, shown in A1 and A2 below.

I took that idea and ran with it, developing a range of variations that stayed true to the theme. TSOP gravitated to C3. It is clean and pared back, yet the letters TSOP still read clearly at a glance.

With the direction chosen, I built out versions on both black and white backgrounds. The logo needed to stay simple and restrained so the promotional material could be where the colour and energy lived.