I've spent 12 years in digital and visual design, the last 7 of them on digital products.

Most of that product work was marketing sites, ecommerce, and conversion, where every change I shipped was measured within the week. That's where the habit came from, I got used to designing against evidence instead of taste, I've carried it into everything I design since.

These days it's consumer mobile, sales funnels, and freelance branding and digital design. I ask the same question on every project: what changed because of this, and can we prove it?

Melbourne based, relocating to Berlin by December 2026. Open to Senior Product Design roles across the EU.