Rose Studios is a local florist who arranges flowers with intent. Their style is playful yet effortless. I wanted to create a brand that reflects this refined artistry with a modern Y2K inspired aesthetic.
Client
Rose Studios
Services
Branding, digital design
Year
2021 - 2025
(01)
Background
Rose Studios has been a client for years, and over that time I have helped their digital brand evolve through several phases. The early identity leaned into soft, pastel-forward palettes, a reflection of the style and arrangements that defined their first seasons of work.
As their craft matured, the brand needed to grow with it.
(02)
Rebrand & Direction
Rose Studios' style had shifted into something more grounded and deliberate, full of artistic contrast. My goal was to give them an identity that captured that evolution rather than their past.
We drew on the things they loved: vintage Japanese cars, chrome palettes, and a desire for something bold and timeless. Working closely together, I explored a series of logos and directions that could hold all of those influences at once without feeling crowded.
We landed on a 3D, bubble-styled chrome typeface, built with close attention to the finer details and the supporting type. The result was versatile and unmistakably theirs, an identity that reflected the studio's ethos as much as its looks.
The system stretched further than expected. When Rose Studios launched R Labs, an initiative introducing people to the art of floristry and arrangement, the new brand carried over cleanly, proof that the direction was as flexible as it was distinctive.
